STARTS ON

29 May 2019

DURATION

2 Months, Online

2-4 hours per week

COURSE FEES

USD 1,400

Flexible payment available

Why Study Design Thinking?

Winning companies, such as Apple, Virgin, Toyota, and others innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology, and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation.

228%

stock performance of design-driven companies over the S&P.

SOURCE: HARVARD BUSINESS REVIEW

83%

of design-led companies have seen market share increases at twice the average.

SOURCE: UK DESIGN COUNCIL

50%

of design-led companies report a relatively more loyal customer base.

SOURCE: ADOBE

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Your Learning Journey

62 Video Lectures

9 Peer Learning Discussions

4 Case Studies

4 Real-World Applications

1 Capstone Project

Module 1: Design Thinking Skills
Module 2: Identify Customer Needs
Module 3: Applied Creativity – Product Concept Generation

Module 4: Design of Services and Customer Experience
Module 5: Financial Analysis
Module 6: Project Peer Reviews and Course Wrap-up

DOWNLOAD SYLLABUS

Faculty

Steve Eppinger

General Motors Leaders for Global Operations Professor of Management

Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as well as the Co-director for the System Design & Management Program. His research efforts are applied to improving product design and development practices. Conducted within MIT's Center for Innovation in Product Development, his work focuses on organizing complex design processes in order to accelerate industrial practices, and has been applied primarily in the automotive, electronics, aerospace, and equipment industries.

Alumni Speak

“The course content and the collaboration with peers worldwide was a great learning experience. The outcome within a couple of weeks was astonishing!”

— Andreas Cem Vogt, Business Process Principal, Salesforce

GERMANY

“By far the first lesson was the most important lesson. That framework has steered the direction of the entire course and is absolutely critical to remember throughout the entire design process. Today, I'm leveraging that framework at my job to question the value/innovation that we provide with our marketing channels.”

— Kevin Ly, Associate Director Commercial Analytics, Bristol Myers Squibb

NEW JERSEY

“The examples that were used to illustrate the different aspects of product development were extremely helpful.”

— Jenny Brown, UX & Product Development Specialist, Digital Incubation Center

QATAR

“Faculty videos, real examples, case studies, and assignments were very helpful in providing a better understanding of design thinking.”

— Ramesh Arora, Assistant General Manager, TATA Power

INDIA

Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by EMERITUS, in collaboration with MIT Sloan.

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Early applications encouraged. Seats fill up soon!

Flexible payment options available. Click here to know more.

MIT'S APPROACH TO DESIGN THINKING

BECOME AN EXPERT IN DESIGN THINKING

STARTS ON

DURATION

COURSE FEES

Flexible payment available

In collaboration with

Why Study Design Thinking?

228%

83%

50%

Your Learning Journey

62 Video Lectures

9 Peer Learning Discussions

4 Case Studies

4 Real-World Applications

1 Capstone Project

Faculty

Steve Eppinger

General Motors Leaders for Global Operations Professor of Management

Alumni Speak

— Andreas Cem Vogt, Business Process Principal, Salesforce

— Kevin Ly, Associate Director Commercial Analytics, Bristol Myers Squibb

— Jenny Brown, UX & Product Development Specialist, Digital Incubation Center

— Ramesh Arora, Assistant General Manager, TATA Power

Certificate

Certificate

Early applications encouraged. Seats fill up soon!