29 May 2019
2 Months, Online
2-4 hours per week
Winning companies, such as Apple, Virgin, Toyota, and others innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology, and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation.
stock performance of design-driven companies over the S&P.SOURCE: HARVARD BUSINESS REVIEW
of design-led companies have seen market share increases at twice the average.SOURCE: UK DESIGN COUNCIL
of design-led companies report a relatively more loyal customer base.SOURCE: ADOBE
Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as well as the Co-director for the System Design & Management Program. His research efforts are applied to improving product design and development practices. Conducted within MIT's Center for Innovation in Product Development, his work focuses on organizing complex design processes in order to accelerate industrial practices, and has been applied primarily in the automotive, electronics, aerospace, and equipment industries.
“The course content and the collaboration with peers worldwide was a great learning experience. The outcome within a couple of weeks was astonishing!”
— Andreas Cem Vogt, Business Process Principal, Salesforce
“By far the first lesson was the most important lesson. That framework has steered the direction of the entire course and is absolutely critical to remember throughout the entire design process. Today, I'm leveraging that framework at my job to question the value/innovation that we provide with our marketing channels.”
— Kevin Ly, Associate Director Commercial Analytics, Bristol Myers Squibb
“The examples that were used to illustrate the different aspects of product development were extremely helpful.”
— Jenny Brown, UX & Product Development Specialist, Digital Incubation Center
“Faculty videos, real examples, case studies, and assignments were very helpful in providing a better understanding of design thinking.”
— Ramesh Arora, Assistant General Manager, TATA Power
Upon successful completion of the course, participants will be awarded a verified digital certificate by EMERITUS, in collaboration with MIT Sloan.Get Certified
Flexible payment options available. Click here to know more.