12 August 2019
3 Months, Online
2-4 hours per week
Includes Live Online Teaching
with David Rogers
Faculty of Executive Education
Columbia Business School
This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.
Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000
*PIERRE NANTERME, CEO OF ACCENTUREUSD 1300 Bn spend on Digital Transformation Technologies in 2018
*IDCLacking digital skills is still among the top barriers to digital transformation
*SAPDavid Rogers, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including "The Network Is Your Customer", and his newest book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age".
Through case studies and industry examples, you’ll see how the theories you are learning have impactful practical applications.
How Coca Cola used predictive analysis to understand its customers.
How iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
How British Airways used customer data to leverage it as a core asset to drive more value for its business.
How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
How The New York Times uses data to understand subscription behavior and improve customer retention.
How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.
Receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education upon successful course completion.
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