STARTS ON

12 August 2019

DURATION

3 Months, Online

2-4 hours per week
Includes Live Online Teaching

LIVE Q&A

with David Rogers

Faculty of Executive Education
Columbia Business School

COURSE FEES

USD 1,500

Flexible payment available

Why Learn Digital Strategies For Business?

This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.

Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000

*PIERRE NANTERME, CEO OF ACCENTURE

USD 1300 Bn spend on Digital Transformation Technologies in 2018

*IDC

Lacking digital skills is still among the top barriers to digital transformation

*SAP
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Interested in this program for your organization?

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Your Learning Journey

120 Video Lectures

12 Assignments

9 Discussions

3 Case Studies

Live Online Teaching Sessions

  • Module 1: 5 Domains Of Digital Transformation
  • Module 2: Customer Networks And the New Path to Purchase
  • Module 3: Understanding Digital Customer Behaviors
  • Module 4: Platform Business Models
  • Module 5: Coopetition, Disintermediation, And Asymmetric Competitors
  • Module 6: Building Data As A Strategic Asset For Your Business
  • Module 7: Big Data At Work: New Data, New Tools And Templates Of Value
  • Module 8: Innovation Through Experimentation: AB Test And Minimum Viable Value
  • Module 9: Translating The Lean Startup To Enterprise Scale Innovation
  • Module 10: Adapting Your Value Proposition
  • Module 11: Mastering Disruptive Business Models
  • Module 12: Surviving Disruption: 6 Incumbent Responses To A Disruptive Challenger
  • Module 13: Leadership And The Customer Value Imperative Frameworks
DOWNLOAD SYLLABUS

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Faculty

David Rogers
David Rogers
Faculty of Executive Education

David Rogers, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including "The Network Is Your Customer", and his newest book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age".

Participants Speak

Case Studies

Through case studies and industry examples, you’ll see how the theories you are learning have impactful practical applications.

Coca Cola

Coca Cola

How Coca Cola used predictive analysis to understand its customers.

iphone

iPhone

How iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.

British Airways

British Airways

How British Airways used customer data to leverage it as a core asset to drive more value for its business.

Netflix

Netflix

How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.

The New York Times

The New York Times

How The New York Times uses data to understand subscription behavior and improve customer retention.

Warby Parker

Warby Parker

How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.

Certificate

Get Certified

Certificate

Receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education upon successful course completion.

Get Certified
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Flexible payment options available. Click here to know more.