14 August 2019
2 Months, Online
2-4 hours per week
Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.
In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.
Of execs lack personnel with skills to bring a digital transformationSOURCE: IDT-SURVEY
Will be spent on digital transformation by 2019SOURCE: PRICE WATERHOUSE COOPERS
Regard digital transformation important for their business strategySOURCE: IDT-SURVEY
"The overall course design and the faculty videos were good. They provided the right level of detail to stimulate self-learning. The course content provides great insight and value on a truly disruptive trend."
— Siva Devireddy, CEO, GoCoop.com
"The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty members but from peers all over the world."
— Héctor Iván Lira Hevia, Managing Director, F1rstcomm
"The best part of the course was learning from great people with great experience—not only professors but peers as well. I am on the verge of opening my own business and this course has definitely helped me in this."
— Marcel Ramirez Quintana, Co-founder, O De Organico
Geoffrey Parker is a Professor of Engineering and a Director in the Master of Engineering Management Program at Dartmouth's Thayer School of Engineering. He is also a Visiting Scholar and Research Fellow at MIT’s Initiative for the Digital Economy. He previously served as Director of the Tulane Energy Institute and on the General Electric (GE) Africa technical workforce advisory board. Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. His current research includes studies of distributed innovation, business platform strategy, and technical/economic systems to integrate renewable energy. Parker is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy-And How to Make Them Work for You, with Marshall W. Van Alstyne and Sangeet Paul Choudary.
Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS in collaboration with MIT Sloan.Get Certified