04 September 2019
9 Months, Online
4-6 hours per week
with David Rogers
Faculty of Executive Education
Columbia Business School
application fee: USD 50
Digital business models have completely transformed music, newspapers, and ticket booking. While finance, retail, and movies are in the early stages of transformation, most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for the mediation of digital platforms, which can then be applied to food delivery and to private jet rentals.
of the world's economy will bedigital by 2020.
SOURCE: DIGITAL ECONOMIC VALUE INDEX
Higher salaries for digitalmarketers compared to traditional marketers.
SOURCE: YOUR STORY & KSTART
Worldwide digitaladvertising expenditure by 2020.
Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.Get Certified
The best part of the program was working on different type of individual & group assignments, discussion threads, case studies, etc. Each type of assignment helped me learn something new and easily apply it at my workplace.”
—Sivagurunathan Balasubramanian, Program Director – IT Services, Mindtree LTD
“The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings.”
—Rola Khoury, Services Integration Lead, IBM
“I am a strategy expert, but the simulation exposed me to practical experiences, and helped me become a hands-on strategist.”
—Einas Khairy, Strategy Management Consultant, Qatar Tourism Authority
On successful completion of this program, join a community of over 7400 learners on the EMERITUS Network. The EMERITUS Network is your platform to connect to a global network of individuals. Benefits of the EMERITUS Network include:
To Learn more about the EMERITUS Network benefits visit Click here