STARTS ON

04 September 2019

DURATION

9 Months, Online
4-6 hours per week

LIVE Q&A

with David Rogers

Faculty of Executive Education
Columbia Business School

COURSE FEES

USD 3,000

Non-refundable
application fee: USD 50

Why Enroll for Diploma in Digital Business?

Digital business models have completely transformed music, newspapers, and ticket booking. While finance, retail, and movies are in the early stages of transformation, most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for the mediation of digital platforms, which can then be applied to food delivery and to private jet rentals.

25%

of the world's economy will be
digital by 2020.

SOURCE: DIGITAL ECONOMIC VALUE INDEX

40%

Higher salaries for digital
marketers compared to
traditional marketers.

SOURCE: YOUR STORY & KSTART

$335.5Bn

Worldwide digital
advertising expenditure by
2020.

SOURCE: STATISTA

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Your Learning Journey

310
Video Lectures

24
Discussions

29
Assignments

2
Simulations

8
Case Studies

1
Capstone Project

10
Live Online
Teaching Sessions

  • Module 1: Five Domains Of Digital Transformation: Understanding The Drivers That Impact Digital Strategies
    • The Five Domains of Digital Transformation - A Holistic Framework
    • From Mass Marketing to Customer Networks and New Path to Purchase
    • Five Core Behaviors of Customers in the Digital World
    • Platform overview
    • Coopetition, Dis/intermediation, and Asymmetric Competitors
    • Building Data as a Strategic Asset for Your Business
    • Big Data at Work: New Data, New Tools, and Templates of Value
    • Innovation Through Experimentation: AB Test and Minimum Viable Products
    • Translating the Lean Startup to Enterprise Scale Innovation
    • Adapting Your Value Proposition
  • Module 2: Business Models: Executing A Digital Transformation
    • Mastering Disruptive Business Models
    • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
    • Leadership and the Customer Value Imperative
  • Module 3: The Platform Business Model: Leading Digital Innovations
    • Platform Definitions and Overview
    • Foundations
    • Design and Monetization
    • Platform Launch and Growth
    • Open Innovation
    • Strategy and Competition
    • Platform Governance
  • Module 4: Digital Marketing Strategy: Driving Customer Engagement
    • The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
    • (Overview) + Access Strategy
    • Engage Strategy
    • Customize Strategy
    • Connect Strategy
    • Collaborate Strategy
    • Digital Advertising Mix - Key Channels and Principles
    • Best Practices from Brands on Social Networks
    • Lessons From Brand Failures in Social Media
    • Making Digital Matter - Metrics, ROI, and Agile Modelling
    • Organizational Challenges of Digital Marketing
    • Six Faces of the Near Future of Marketing
DOWNLOAD SYLLABUS

The program includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Certificate

certificate

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.

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EMERITUS Network Benefits

On successful completion of this program, join a community of over 7400 learners on the EMERITUS Network. The EMERITUS Network is your platform to connect to a global network of individuals. Benefits of the EMERITUS Network include:

  • Tuition Assistance
  • Global Network that includes over 400 CEOs, Presidents, Vice Presidents, Directors, Founders and Managing Directors
  • Invitation to Global Events
  • Start-up Corner to help connect, collaborate, raise capital, invest or identify talent
  • Extended Course Access and
  • Access to EMERITUS Groups

To Learn more about the EMERITUS Network benefits visit Click here

Applications close on 03 September 2019.
Early applications encouraged. Seats fill up soon!