In collaboration with

The Postgraduate Diploma in Digital Business is aimed to help you design strategies and evaluate business models that help you and your organization to grow your business in this thriving age of digitalization.

KEY FRAMEWORKS

Five-step process of planning and executing a digital marketing strategy: A structured approach to devising digital marketing strategies
Five principles of Agile Marketing Modeling: An approach to measure digital marketing success
Four Data Value Templates: Tools to tackle unstructured data
Platform Business Model Map and Competitive Value Train Tool: Tools to analyze the shifting dynamics of competition
Value Proposition Roadmap: A tool to adapt and re-imagine your business strategy
Convergent and Divergent Experimental Methods: Tools to drive innovation
Disruptive Business Model and Disruptive Response Planner: A tool to analyze a speciﬁc disruptive threat and identify an appropriate response

CURRICULUM

Module 1: Five Domains of Digital Transformation: Understanding the drivers that impact digital strategies

The Five Domains of Digital Transformation - A Holistic Framework
From Mass Marketing to Customer Networks and New Path to Purchase
Five Core Behaviors of Customers in the Digital World
Platform overview
Coopetition, Dis/intermediation, and Asymmetric Competitors
Building Data as a Strategic Asset for Your Business
Big Data at Work: New Data, New Tools, and Templates of Value
Innovation Through Experimentation: AB Test and Minimum Viable Products
Translating the Lean Startup to Enterprise Scale Innovation
Adapting Your Value Proposition

Module 2: Digital Business Models: Executing a Digital Transformation

Mastering Disruptive Business Models
Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
Leadership and the Customer Value Imperative

Module 3: The Platform Business Model: Leading Digital Innovations

Digital Transformation: From Products to Platforms, Network Effects
Digital Transformation Concepts: Markets, Environment and Structure
Designing your digital business model for success
Launching and growing a Digital Platform
Leveraging Open Innovation
Strategy and Competition in the Digital Age
Governing your Digital Platform

Module 4: Digital Marketing Strategy: Driving Customer Engagement

The Five-Step Process of Planning and Executing Your Digital Marketing Strategy (Overview) + Access Strategy
Engage Strategy
Customize Strategy
Connect Strategy
Collaborate Strategy
Digital Advertising Mix - Key Channels and Principles
Best Practices from Brands on Social Networks
Lessons From Brand Failures in Social Media [Optional]
Making Digital Matter - Metrics, ROI and Agile Modelling
Organizational Challenges of Digital Marketing [Optional]
Six Faces of the Near Future of Marketing [Optional]

PARTICIPANT PROFILE

Minimum 8 years work experience
Demonstrated leadership initiative; going beyond their defined scope of work
An ability to “make things happen”; strong execution skills
A vision of the future of the world and a desire to shape that Multicultural experiences and sensitivity
An eagerness to learn and to grow

Past Digital Course Participant Industries Include: Ecommerce, Information Technology (IT), Management Consulting, Consumer Markets, Media & Entertainment, Retail, Financial Services, Telecommunications, Startups, Banking, Healthcare, Tourism & Hospitality Management, Insurance, Real Estate, Aviation and Automobiles to name a few.